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Digital Signage displays are everywhere: airports, doctor offices, hotel lobbies, etc. So how do you make your advertising message stand out among the crowd? The following are a couple tips on creating great, attention-grabbing content.
Have a good understanding of your location for your digital signage. What type of foot traffic will be passing by? Who is your target audience? Will they be walking by in a hurry? or sitting in your waiting room patiently? Understanding your audience and environment is the most important first step in putting the right content together.
What is the ultimate goal of your digital signage? Is it to inform, entertain, or encourage action? If it is for advertising purposes, you will want to include a well-crafted call to action message that is short and simple. If it is to inform, more content and explanation may be needed to get your message across.
Group key phrases and concepts together so they stand out visually and are easy to understand. Repeat important words and phrases 2-3 times in a row for reinforcement.
It is important to pick images that will catch your audience's attention, while not being too distracting. You will want again to consider your environment of the digital signage. Digital signage in airports for example use many loud and colorful images because they need to stand out. While a digital signage setup in your office waiting room can use more conservative imagery and colors that complement your office decor.
Put together a storyboard of how you want your messages to display and what sort of animations will be needed. Remember to use motion selectively because you don't want to interfere with readability. Also keep in mind that digital signs have more in common with posters than with TV. So you will want to treat each slide like individual posters that tie-together with a common theme.
Ready to Advertise Using Digital Signage? If you’re wanting to implement Digital Signage into your lobby, waiting room, or office, contact the Digital Signage provider, Microspace, today!